How many pairs of shoes do YOU have? The average American human has 19, while the average American dog has...none. We wear shoes to protect our feet from the elements, so why don't our dogs? 

Because they're dogs! Their paws are a lot tougher than ours, right? Yes and no.

Dogs were designed to live in the wild, one might argue. Shouldn't they be able to walk around barefoot? How pampered can they get? Back up a minute.

Dogs are descended from wolves. Wolves live all over the place, right? Woods, grasslands, prairies, mountains, you name it.

But none of those places have asphalt. Dog paws are tough, but not as tough as burning asphalt. 

Soreness, cracks, and burns, oh my!

The dangers to paws in winter are mostly from cold and salt. Snowy sidewalks lead to dry, chapped paws, and even blisters. In summer, the risk is much higher. Even when the air temperature is tolerable, the asphalt can become dangerously hot. At an air temp of 77 degrees, asphalt reaches about 125. When the temperatures climb into the 90s, asphalt can crack the 150-degree mark. That's enough to cause 3rd-degree burns after an average walk!

Protected paws are happy paws! 

Meet the Beluga 544's.

Made with a soft, breathable knit upper and a grippy rubber sole, the Beluga's are tough enough for all your dog's adventures.

Unlike cheaply made dog socks and booties, the top comes with a velcro closure to keep them from falling off and lock out the elements. 

Click here for sizing info and the start of many happy pawed adventures.