In the early 90s, PetSmart emerged as the juggernaut retailer built to provide the be-all store for pets and pet lovers. Over the years, the retailer continues to establish itself as a trend maker for pet products and clothing. However, PetSmart caters to the same breed of pets and pet lovers – the masses. Their products are simple, cute, and quite frank somewhat boring

We belong to a different breed: a world that bridges the gap between streetwear and dogs.  

Our products and designs stay true to our roots  and our story, Fresh Pawz caters to the culture and expresses this edgy sense of streetwear style that pets and pet owners will love. When you check out the photos attached from our followers @416savage_ and @frenchieinthe6ix, it proves that we’re accomplishing our mission of providing a dog brand that the new wave of dog owners can connect with. We aim to provide a different breed of dog accessories, not just the cute, everyday product PetSmart carries. We’re designing products for the culture, and closing that gap between the lifestyle of pets and their owners.